Follow an audience that has already engaged with you. Retargeting serves your ads to consumers who have been to your website, opened an email, and have shown interest in your business.
Only 2% of consumers convert on their first visit to a site. Retargeting gives consumers more touch points once they have engaged with you. More touch points means more opportunities to convert. You also have the capability to serve different creative and messaging to each pool of prospects. Re-engage consumers with an ad that directly relates to why they engaged with you in the first place. Click through rates tend to be stronger with retargeting than traditional display media.
Noble-Sheets places a retargeting pixel on your site, and collects data from who has visited. When a consumer goes to your site, they are added to an impression pool for retargeting.